{"id":3027,"date":"2020-01-31T10:00:34","date_gmt":"2020-01-31T13:00:34","guid":{"rendered":"https:\/\/cr.inf.br\/blog\/?p=3027"},"modified":"2022-02-02T17:22:30","modified_gmt":"2022-02-02T20:22:30","slug":"markup-como-calcular","status":"publish","type":"post","link":"https:\/\/cr.inf.br\/blog\/markup-como-calcular\/","title":{"rendered":"Markup: como calcular"},"content":{"rendered":"<p><span class=\"subtitulo\">Aprenda a calcular o markup de seus produtos na pr\u00e1tica, a import\u00e2ncia dele e como funciona o c\u00e1lculo do markup divisor e do multiplicador. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-gestao-linko-comercial.jpg\" alt=\"markup gestao linko comercial\" width=\"800\" height=\"534\" class=\"aligncenter size-full wp-image-3037\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-gestao-linko-comercial.jpg 800w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-gestao-linko-comercial-300x200.jpg 300w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-gestao-linko-comercial-768x513.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><!--more--><\/p>\n<p>Imagine que voc\u00ea tem um produto onde cada unidade custa R$ 35,00 e voc\u00ea deseja obter um lucro de 10% sobre esse pre\u00e7o.<\/p>\n<p>O c\u00e1lculo mais comum seria esse:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-calculo-01-linko-comercial.png\" alt=\"markup calculo linko comercial\" width=\"191\" height=\"511\" class=\"aligncenter wp-image-3040\" \/><\/p>\n<p>No entanto, ao utilizar o c\u00e1lculo dessa forma n\u00e3o obter\u00e1 os 10% de lucro desejado.<\/p>\n<p>Essa \u00e9 uma pegadinha muito comum, infelizmente. Observe o que acontece, na pr\u00e1tica, ao fazer o c\u00e1lculo inverso, para confirmar os 10%:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-calculo-02-linko-comercial.png\" alt=\"markup calculo linko comercial\" width=\"191\" height=\"511\" class=\"aligncenter wp-image-3029\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-calculo-02-linko-comercial.png 191w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-calculo-02-linko-comercial-112x300.png 112w\" sizes=\"(max-width: 191px) 100vw, 191px\" \/><\/p>\n<p>Neste formato, n\u00e3o se chegar\u00e1 novamente nos R$ 35,00. Faltar\u00e1 R$ 0,35. <\/p>\n<p>N\u00e3o se trata de preju\u00edzo em cada unidade vendida, apenas n\u00e3o estaria ganhando 10% de lucro, como era a inten\u00e7\u00e3o inicial.<\/p>\n<p>Para ganhar 10%, como era esperado, o valor correto do pre\u00e7o de venda precisaria (neste exemplo) ser R$ 38,89.<\/p>\n<p>Por essa raz\u00e3o, a utiliza\u00e7\u00e3o do markup \u00e9 importante na forma\u00e7\u00e3o do <strong><a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/preco-de-venda-como-calcular\/\">pre\u00e7o de venda<\/a><\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"capitulo\">O que \u00e9 Markup?<\/h2>\n<p>Markup \u00e9 um \u00edndice que, aplicado sobre o <strong><a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/preco-de-custo\/\">custo de um produto ou servi\u00e7o<\/a><\/strong>, leva \u00e0 forma\u00e7\u00e3o do pre\u00e7o de venda.<\/p>\n<p>Ele vai responder ao empres\u00e1rio, empreendedor ou profissional de custos, muitas informa\u00e7\u00f5es importantes:<\/p>\n<ul>\n<li>Qual o valor do pre\u00e7o final de venda ao consumidor?<\/li>\n<li>Est\u00e1 sendo poss\u00edvel pagar os <strong><a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/como-saber-se-um-custo-e-fixo-ou-variavel\/\">custos fixos<\/a><\/strong> da empresa?<\/li>\n<li>Est\u00e1 sendo poss\u00edvel pagar os impostos inerentes \u00e0 venda?<\/li>\n<li>A venda est\u00e1 proporcionando o lucro desejado?<\/li>\n<li>Qual o limite para um <strong><a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/desconto-como-calcular\/\">desconto<\/a><\/strong> no pre\u00e7o de venda sem comprometer uma margem de lucro m\u00ednima?<\/li>\n<\/ul>\n<p>Al\u00e9m disso, uma vez que este pre\u00e7o final \u00e9 identificado fica poss\u00edvel confront\u00e1-lo com a realidade do mercado.<\/p>\n<p>Se o pre\u00e7o de venda estiver fora da realidade e incompat\u00edvel com o pre\u00e7o m\u00e9dio praticado no mercado, ser\u00e1 um indicativo de que algo est\u00e1 errado.<\/p>\n<p>Essa verifica\u00e7\u00e3o permite corrigir o pre\u00e7o com a devida antecipa\u00e7\u00e3o, garantindo alcan\u00e7ar o resultado desejado.<\/p>\n<p>Os problemas mais comuns em casos como esse s\u00e3o: <\/p>\n<ul>\n<li>os crit\u00e9rios de <strong><a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/preco-de-custo\/\">forma\u00e7\u00e3o do custo<\/a><\/strong> est\u00e3o incorretos<\/li>\n<li>a compra est\u00e1 sendo feita com valores fora da realidade<\/li>\n<li>a margem de lucro est\u00e1 sendo superdimensionada (ou subdimensionada)<\/li>\n<\/ul>\n<p>Pre\u00e7os muito acima da m\u00e9dia do mercado podem diminuir significativamente o n\u00famero de compradores propensos a levar o produto para casa. Pre\u00e7os muito abaixo da m\u00e9dia podem causar o mesmo efeito, por inseguran\u00e7a do comprador.<\/p>\n<p>Os dois casos podem comprometer a sustentabilidade do seu neg\u00f3cio, pois o faturamento n\u00e3o ser\u00e1 suficiente para pagar as despesas recorrentes de se ter uma empresa em funcionamento.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"capitulo\">Como calcular o Markup<\/h2>\n<p>Para exemplificar o c\u00e1lculo do Markup vamos pensar simples:<\/p>\n<p>N\u00e3o vamos levar em conta, neste momento, se a empresa \u00e9 Geral (<strong><a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/lucro-real-o-que-e\/\">Lucro Real<\/a><\/strong>, <strong><a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/lucro-presumido-o-que-e\/\">Presumido<\/a><\/strong> ou <strong><a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/como-funciona-o-lucro-arbitrado\/\">Arbitrado<\/a><\/strong>) ou se ela \u00e9 optante pelo Regime do <strong><a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/simples-nacional-o-que-e\/\">Simples Nacional<\/a><\/strong>.<\/p>\n<p>Imagine que voc\u00ea pagou R$ 35,00 para o seu fornecedor ao adquirir uma mercadoria para revender.<\/p>\n<p>Digamos que voc\u00ea precisa pagar 18% de <strong><a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/icms-imposto-sobre-circulacao-de-mercadorias\/\">ICMS<\/a><\/strong>, mais 4,65% de <strong><a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/pis-programa-de-integracao-social\/\">PIS<\/a><\/strong> e <a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/cofins-contribuicao-social-financiamento-seg-social\/\">COFINS<\/a>.<\/p>\n<p>Al\u00e9m disso, hipoteticamente falando, voc\u00ea tem 5% de <strong><a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/comissao-como-funciona-e-como-calcular\/\">comiss\u00e3o<\/a><\/strong> pela venda e seus <strong><a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/como-saber-se-um-custo-e-fixo-ou-variavel\/\">custos fixos<\/a><\/strong> atuais est\u00e3o em 7%.<\/p>\n<p>E, para finalizar voc\u00ea quer um lucro de 10%:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-percentuais-linko-comercial.png\" alt=\"markup percentuais linko comercial sistema gestao \" width=\"913\" height=\"336\" class=\"aligncenter size-full wp-image-3031\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-percentuais-linko-comercial.png 913w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-percentuais-linko-comercial-300x110.png 300w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-percentuais-linko-comercial-768x283.png 768w\" sizes=\"(max-width: 913px) 100vw, 913px\" \/><\/p>\n<p>Com base nestes dados podemos calcular o <strong>Markup<\/strong>.<\/p>\n<p>Existem dois tipos de Markup: Divisor e Multiplicador.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"capitulo\">Markup Divisor<\/h2>\n<p>Observe a f\u00f3rmula abaixo para entender o c\u00e1lculo do Markup Divisor:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-divisor-linko-comercial.png\" alt=\"markup divisor linko comercial\" width=\"670\" height=\"526\" class=\"aligncenter size-full wp-image-3032\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-divisor-linko-comercial.png 670w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-divisor-linko-comercial-300x236.png 300w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/p>\n<p>Agora vamos usar o Markup Divisor e calcular o nosso <strong><a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/preco-de-venda-como-calcular\/\">pre\u00e7o de venda<\/a><\/strong>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-divisor-pre\u00e7o-venda-linko-comercial.png\" alt=\"markup divisor preco venda linko comercial\" width=\"670\" height=\"421\" class=\"aligncenter size-full wp-image-3033\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-divisor-pre\u00e7o-venda-linko-comercial.png 670w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-divisor-pre\u00e7o-venda-linko-comercial-300x189.png 300w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/p>\n<p>Com este c\u00e1lculo conseguimos entender porque n\u00e3o funciona simplesmente aplicar um percentual de lucro desejado sobre o custo da mercadoria:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-percentuais-custo-mercadoria-linko-comercial.png\" alt=\"markup percentuais custo mercadoria linko comercial\" width=\"854\" height=\"306\" class=\"aligncenter size-full wp-image-3034\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-percentuais-custo-mercadoria-linko-comercial.png 854w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-percentuais-custo-mercadoria-linko-comercial-300x107.png 300w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-percentuais-custo-mercadoria-linko-comercial-768x275.png 768w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/><\/p>\n<p>Perceba que ao dividir o custo da mercadoria pelo Markup Divisor voc\u00ea tem um pre\u00e7o de venda.<\/p>\n<p>Este pre\u00e7o de venda, quando deduzidos o custo e os demais percentuais envolvidos restar\u00e1 0 (zero).<\/p>\n<p>Isso mostra que seu pre\u00e7o de venda est\u00e1 pagando tudo que voc\u00ea precisa, inclusive a sua margem de lucro de 10%.<\/p>\n<p>Agora voc\u00ea pode analisar se este pre\u00e7o est\u00e1 dentro dos padr\u00f5es de mercado, se n\u00e3o est\u00e1 superdimensionado ou subdimensionado. E, baseado nesta an\u00e1lise, voc\u00ea pode mexer em algumas vari\u00e1veis:<\/p>\n<ul>\n<li>Os impostos (embora nem sempre s\u00e3o poss\u00edveis de modificar)<\/li>\n<li><strong><a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/comissao-como-funciona-e-como-calcular\/\">Comiss\u00f5es<\/a><\/strong><\/li>\n<li>Margem de lucro<\/li>\n<li>Custos fixos (que tamb\u00e9m precisam ser avaliados pois dependem de in\u00fameras outras quest\u00f5es administrativas e financeiras para poder ser reduzido, mas tamb\u00e9m s\u00e3o uma op\u00e7\u00e3o)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 class=\"capitulo\">Markup multiplicador<\/h2>\n<p>O Markup multiplicador voc\u00ea obt\u00e9m a partir do seguinte c\u00e1lculo:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-multiplicador-linko-comercial.png\" alt=\"markup multiplicador linko comercial\" width=\"765\" height=\"351\" class=\"aligncenter size-full wp-image-3035\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-multiplicador-linko-comercial.png 765w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-multiplicador-linko-comercial-300x138.png 300w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/p>\n<p>E com o Markup Multiplicador, calcule seu pre\u00e7o de venda:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-multiplicador-pre\u00e7o-venda-linko-comercial.png\" alt=\"markup multiplicador pre\u00e7o venda linko comercial\" width=\"833\" height=\"246\" class=\"aligncenter size-full wp-image-3036\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-multiplicador-pre\u00e7o-venda-linko-comercial.png 833w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-multiplicador-pre\u00e7o-venda-linko-comercial-300x89.png 300w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/markup-multiplicador-pre\u00e7o-venda-linko-comercial-768x227.png 768w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/><\/p>\n<p>Observe que o resultado ser\u00e1 o mesmo, tanto no Divisor, quanto no Multiplicador. <\/p>\n<p>Utilize o que voc\u00ea preferir. O importante \u00e9 que o seu pre\u00e7o de venda precisa pagar todas as suas despesas e cobrir o seu lucro.<\/p>\n<p>Bons c\u00e1lculos!<\/p>\n<p>&nbsp;<\/p>\n<div id=\"veja-tambem-final\">\n<span class=\"subtitulo\">Veja tamb\u00e9m<\/span><\/p>\n<p><a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/analise-da-receita-liquida-o-que-e-na-pratica\/\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"67\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2017\/05\/IMG_013_004-120x67.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2017\/05\/IMG_013_004-120x67.jpg 120w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2017\/05\/IMG_013_004-300x166.jpg 300w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2017\/05\/IMG_013_004.jpg 673w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/><span>An\u00e1lise da receita l\u00edquida: o que \u00e9 na pr\u00e1tica?<\/span><\/a><br \/>\n<a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/como-saber-se-um-custo-e-fixo-ou-variavel\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"62\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2019\/02\/CUSTO-fixo-e-variavel-120x62.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Custo fixo e vari\u00e1vel, controle financeiro, finan\u00e7as, investimentos, software de gest\u00e3o, linko comercial\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2019\/02\/CUSTO-fixo-e-variavel-120x62.png 120w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2019\/02\/CUSTO-fixo-e-variavel-300x156.png 300w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2019\/02\/CUSTO-fixo-e-variavel-768x400.png 768w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2019\/02\/CUSTO-fixo-e-variavel-1024x533.png 1024w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2019\/02\/CUSTO-fixo-e-variavel.png 1499w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/> <span>Como saber se um custo \u00e9 fixo ou vari\u00e1vel ?<\/span><\/a><br \/>\n<a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/plano-de-contas-como-funciona\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/10\/plano-de-contas-financeiro-gestao-crsistemaseweb-linkocomercial-.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"plano de contas financeiro gestao crsistemaseweb linkocomercial\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/10\/plano-de-contas-financeiro-gestao-crsistemaseweb-linkocomercial-.jpg 700w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/10\/plano-de-contas-financeiro-gestao-crsistemaseweb-linkocomercial--300x200.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/> <span>Como funciona um plano de contas<\/span><\/a><br \/>\n<a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/fechamento-de-caixa-8-dicas-abertura-e-fechamento\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"534\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2021\/03\/fechamento-de-caixa-8-dicas-gestao-crsistemaseweb-linkocomercial.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"fechamento de caixa 8 dicas abertura fechamento gestao cr sistemas e web linko comercial\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2021\/03\/fechamento-de-caixa-8-dicas-gestao-crsistemaseweb-linkocomercial.jpg 700w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2021\/03\/fechamento-de-caixa-8-dicas-gestao-crsistemaseweb-linkocomercial-300x229.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/> <span>Fechamento de caixa: 8 dicas sobre abertura e fechamento<\/span><\/a><br \/>\n<a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/dre-como-fazer-um-demonstrativo\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"534\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2021\/02\/dre-gestao-estrategia-crsistemaseweb-linkocomercial.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"dre como fazer gestao estrategia cr sistemas e web linko comercial\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2021\/02\/dre-gestao-estrategia-crsistemaseweb-linkocomercial.jpg 700w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2021\/02\/dre-gestao-estrategia-crsistemaseweb-linkocomercial-300x229.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/> <span>DRE: como fazer um demonstrativo<\/span><\/a><br \/>\n<a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/como-calcular-o-ponto-de-equilibrio\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"534\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/11\/ponto-equilibrio-financeiro-gestao-crsistemaseweb-linko-comercial.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"ponto de equilibrio financeiro gestao crsistemaseweb linko comercial\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/11\/ponto-equilibrio-financeiro-gestao-crsistemaseweb-linko-comercial.jpg 700w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/11\/ponto-equilibrio-financeiro-gestao-crsistemaseweb-linko-comercial-300x229.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/> <span>Como calcular o ponto de equil\u00edbrio<\/span><\/a><br \/>\n<a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/como-funciona-o-lucro-arbitrado\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"534\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/11\/lucro-arbitrado-tributacao-gestao-crsistemaseweb-linkocomercial.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"lucro arbitrado tributacao gestao crsistemaseweb linkocomercial\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/11\/lucro-arbitrado-tributacao-gestao-crsistemaseweb-linkocomercial.jpg 700w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/11\/lucro-arbitrado-tributacao-gestao-crsistemaseweb-linkocomercial-300x229.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/> <span>Como funciona o Lucro Arbitrado<\/span><\/a><br \/>\n<a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/lucro-presumido-o-que-e\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/09\/lucro-presumido-gestao-tributacao-crsistemaseweb-linkocomercial.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"lucro presumido gestao crsistemaseweb linkocomercial\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/09\/lucro-presumido-gestao-tributacao-crsistemaseweb-linkocomercial.jpg 700w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/09\/lucro-presumido-gestao-tributacao-crsistemaseweb-linkocomercial-300x200.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/> <span>Lucro presumido: o que \u00e9<\/span><\/a><br \/>\n<a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/investimento-onde-deve-ser-realizado-na-gestao-de-empresas\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/09\/investimentos-gestao-crsistemaseweb-linkocomercial-.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"investimentos gestao crsistemaseweb linkocomercial\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/09\/investimentos-gestao-crsistemaseweb-linkocomercial-.jpg 700w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/09\/investimentos-gestao-crsistemaseweb-linkocomercial--300x200.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/> <span>Investimento: onde deve ser realizado na gest\u00e3o de empresas?<\/span><\/a><br \/>\n<a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/lucro-real-o-que-e\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/09\/lucro-real-gestao-crsistemaseweb-linkocomercial.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"lucro real gestao crsistemaseweb linko comercial\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/09\/lucro-real-gestao-crsistemaseweb-linkocomercial.jpg 800w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/09\/lucro-real-gestao-crsistemaseweb-linkocomercial-300x200.jpg 300w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/09\/lucro-real-gestao-crsistemaseweb-linkocomercial-768x513.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/> <span>Lucro Real: o que \u00e9<\/span><\/a><br \/>\n<a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/comprar-bem-4-informacoes-imprescindiveis-para-fazer-a-melhor-negociacao\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/08\/comprar-bem-gestao-crsistemaseweb-linkcomercial.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"comprar bem gestao compras crsistemaseweb linkocomercial\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/08\/comprar-bem-gestao-crsistemaseweb-linkcomercial.jpg 800w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/08\/comprar-bem-gestao-crsistemaseweb-linkcomercial-300x200.jpg 300w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/08\/comprar-bem-gestao-crsistemaseweb-linkcomercial-768x513.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/> <span>Comprar bem: 4 informa\u00e7\u00f5es imprescind\u00edveis para fazer a melhor negocia\u00e7\u00e3o<\/span><\/a><br \/>\n<a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/fluxo-de-caixa\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"703\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/fluxo-de-caixa-gestao-receitas-despesas-linko-comercial.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"fluxo de caixa receitas despesas ativo passivo gestao\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/fluxo-de-caixa-gestao-receitas-despesas-linko-comercial.jpg 1000w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/fluxo-de-caixa-gestao-receitas-despesas-linko-comercial-300x211.jpg 300w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/fluxo-de-caixa-gestao-receitas-despesas-linko-comercial-768x540.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/> <span>Fluxo de caixa<\/span><\/a><br \/>\n<a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/icms-imposto-sobre-circulacao-de-mercadorias\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"351\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2019\/11\/icms-faturamento-sistema-gestao-linko-comercial.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"icms imposto faturamento sistema de gestao linko comercial\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2019\/11\/icms-faturamento-sistema-gestao-linko-comercial.jpg 624w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2019\/11\/icms-faturamento-sistema-gestao-linko-comercial-300x169.jpg 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/> <span>ICMS \u2013 Imposto sobre circula\u00e7\u00e3o de mercadorias<\/span><\/a><br \/>\n<a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/peps-ueps-e-custo-medio-ponderado-os-diferentes-tipos-de-calculo-do-custo\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"535\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/07\/peps-ueps-customedioponderado-crsistemaseweb.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"peps ueps custo medio ponderado cr sistemas e web\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/07\/peps-ueps-customedioponderado-crsistemaseweb.jpg 801w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/07\/peps-ueps-customedioponderado-crsistemaseweb-300x200.jpg 300w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/07\/peps-ueps-customedioponderado-crsistemaseweb-768x513.jpg 768w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/> <span>PEPS, UEPS e Custo M\u00e9dio Ponderado: os diferentes tipos de c\u00e1lculo do custo<\/span><\/a><br \/>\n<a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/curva-abc-como-agilizar-a-entrega-de-um-produto\/\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"90\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2017\/05\/IMG_014_007-120x90.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"agilizar entrega produto\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2017\/05\/IMG_014_007-120x90.jpg 120w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2017\/05\/IMG_014_007-300x225.jpg 300w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2017\/05\/IMG_014_007-768x576.jpg 768w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2017\/05\/IMG_014_007-1024x768.jpg 1024w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2017\/05\/IMG_014_007.jpg 1600w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/><span>Curva ABC: Como agilizar a entrega de um produto<\/span><\/a><br \/>\n<a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/preco-de-custo\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"534\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/02\/pre\u00e7o-de-custo-financeiro-gestao-crsistemaseweb-linko-comercial.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"pre\u00e7o de custo financeiro gestao linko comercial cr sistemas e web\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/02\/pre\u00e7o-de-custo-financeiro-gestao-crsistemaseweb-linko-comercial.jpg 700w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/02\/pre\u00e7o-de-custo-financeiro-gestao-crsistemaseweb-linko-comercial-300x229.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/> <span>Pre\u00e7o de custo: como calcular<\/span><\/a><br \/>\n<a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/preco-de-venda-como-calcular\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1210\" height=\"750\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/02\/preco-de-venda-linko-comercial-cr-sistemas-e-web.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"pre\u00e7o de venda linko comercial cr sistemas e web\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/02\/preco-de-venda-linko-comercial-cr-sistemas-e-web.jpg 1210w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/02\/preco-de-venda-linko-comercial-cr-sistemas-e-web-300x186.jpg 300w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/02\/preco-de-venda-linko-comercial-cr-sistemas-e-web-768x476.jpg 768w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/02\/preco-de-venda-linko-comercial-cr-sistemas-e-web-1024x635.jpg 1024w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/> <span>Pre\u00e7o de venda: como calcular<\/span><\/a><br \/>\n<a class=\"link-interno\" href=\"https:\/\/cr.inf.br\/blog\/5-dicas-antes-de-implantar-o-cupom-fiscal-eletronico\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"391\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2019\/05\/cupom-fiscal.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"cfop Classifica\u00e7\u00e3o fiscal como implantar cupom fiscal eletr\u00f4nico cupom fiscal eletr\u00f4nico dicas exig\u00eancia fiscal faturamento impostos itens vendidos NCM nota fiscal eletr\u00f4nica Tributos vendas vendendo bem cupom fiscal eletronico linko software gestao nfc-e ecf\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2019\/05\/cupom-fiscal.jpg 520w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2019\/05\/cupom-fiscal-300x226.jpg 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/> <span>5 dicas ANTES de implantar o cupom fiscal eletr\u00f4nico<\/span><\/a><\/p>\n<\/div>\n<div id=\"veja-tambem\">\n<span class=\"subtitulo\">Veja tamb\u00e9m<\/span> <\/p>\n<p><a class=\"link-interno-peq\" href=\"https:\/\/cr.inf.br\/blog\/analise-da-receita-liquida-o-que-e-na-pratica\/\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"67\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2017\/05\/IMG_013_004-120x67.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2017\/05\/IMG_013_004-120x67.jpg 120w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2017\/05\/IMG_013_004-300x166.jpg 300w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2017\/05\/IMG_013_004.jpg 673w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/><span>An\u00e1lise da receita l\u00edquida: o que \u00e9 na pr\u00e1tica?<\/span><\/a><br \/>\n<a class=\"link-interno-peq\" href=\"https:\/\/cr.inf.br\/blog\/como-saber-se-um-custo-e-fixo-ou-variavel\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"62\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2019\/02\/CUSTO-fixo-e-variavel-120x62.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Custo fixo e vari\u00e1vel, controle financeiro, finan\u00e7as, investimentos, software de gest\u00e3o, linko comercial\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2019\/02\/CUSTO-fixo-e-variavel-120x62.png 120w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2019\/02\/CUSTO-fixo-e-variavel-300x156.png 300w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2019\/02\/CUSTO-fixo-e-variavel-768x400.png 768w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2019\/02\/CUSTO-fixo-e-variavel-1024x533.png 1024w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2019\/02\/CUSTO-fixo-e-variavel.png 1499w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/> <span>Como saber se um custo \u00e9 fixo ou vari\u00e1vel ?<\/span><\/a><br \/>\n<a class=\"link-interno-peq\" href=\"https:\/\/cr.inf.br\/blog\/plano-de-contas-como-funciona\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/10\/plano-de-contas-financeiro-gestao-crsistemaseweb-linkocomercial-.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"plano de contas financeiro gestao crsistemaseweb linkocomercial\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/10\/plano-de-contas-financeiro-gestao-crsistemaseweb-linkocomercial-.jpg 700w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/10\/plano-de-contas-financeiro-gestao-crsistemaseweb-linkocomercial--300x200.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/> <span>Como funciona um plano de contas<\/span><\/a><br \/>\n<a class=\"link-interno-peq\" href=\"https:\/\/cr.inf.br\/blog\/fechamento-de-caixa-8-dicas-abertura-e-fechamento\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"534\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2021\/03\/fechamento-de-caixa-8-dicas-gestao-crsistemaseweb-linkocomercial.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"fechamento de caixa 8 dicas abertura fechamento gestao cr sistemas e web linko comercial\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2021\/03\/fechamento-de-caixa-8-dicas-gestao-crsistemaseweb-linkocomercial.jpg 700w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2021\/03\/fechamento-de-caixa-8-dicas-gestao-crsistemaseweb-linkocomercial-300x229.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/> <span>Fechamento de caixa: 8 dicas sobre abertura e fechamento<\/span><\/a><br \/>\n<a class=\"link-interno-peq\" href=\"https:\/\/cr.inf.br\/blog\/dre-como-fazer-um-demonstrativo\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"534\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2021\/02\/dre-gestao-estrategia-crsistemaseweb-linkocomercial.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"dre como fazer gestao estrategia cr sistemas e web linko comercial\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2021\/02\/dre-gestao-estrategia-crsistemaseweb-linkocomercial.jpg 700w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2021\/02\/dre-gestao-estrategia-crsistemaseweb-linkocomercial-300x229.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/> <span>DRE: como fazer um demonstrativo<\/span><\/a><br \/>\n<a class=\"link-interno-peq\" href=\"https:\/\/cr.inf.br\/blog\/como-calcular-o-ponto-de-equilibrio\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"534\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/11\/ponto-equilibrio-financeiro-gestao-crsistemaseweb-linko-comercial.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"ponto de equilibrio financeiro gestao crsistemaseweb linko comercial\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/11\/ponto-equilibrio-financeiro-gestao-crsistemaseweb-linko-comercial.jpg 700w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/11\/ponto-equilibrio-financeiro-gestao-crsistemaseweb-linko-comercial-300x229.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/> <span>Como calcular o ponto de equil\u00edbrio<\/span><\/a><br \/>\n<a class=\"link-interno-peq\" href=\"https:\/\/cr.inf.br\/blog\/como-funciona-o-lucro-arbitrado\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"534\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/11\/lucro-arbitrado-tributacao-gestao-crsistemaseweb-linkocomercial.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"lucro arbitrado tributacao gestao crsistemaseweb linkocomercial\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/11\/lucro-arbitrado-tributacao-gestao-crsistemaseweb-linkocomercial.jpg 700w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/11\/lucro-arbitrado-tributacao-gestao-crsistemaseweb-linkocomercial-300x229.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/> <span>Como funciona o Lucro Arbitrado<\/span><\/a><br \/>\n<a class=\"link-interno-peq\" href=\"https:\/\/cr.inf.br\/blog\/lucro-presumido-o-que-e\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/09\/lucro-presumido-gestao-tributacao-crsistemaseweb-linkocomercial.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"lucro presumido gestao crsistemaseweb linkocomercial\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/09\/lucro-presumido-gestao-tributacao-crsistemaseweb-linkocomercial.jpg 700w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/09\/lucro-presumido-gestao-tributacao-crsistemaseweb-linkocomercial-300x200.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/> <span>Lucro presumido: o que \u00e9<\/span><\/a><br \/>\n<a class=\"link-interno-peq\" href=\"https:\/\/cr.inf.br\/blog\/investimento-onde-deve-ser-realizado-na-gestao-de-empresas\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/09\/investimentos-gestao-crsistemaseweb-linkocomercial-.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"investimentos gestao crsistemaseweb linkocomercial\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/09\/investimentos-gestao-crsistemaseweb-linkocomercial-.jpg 700w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/09\/investimentos-gestao-crsistemaseweb-linkocomercial--300x200.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/> <span>Investimento: onde deve ser realizado na gest\u00e3o de empresas?<\/span><\/a><br \/>\n<a class=\"link-interno-peq\" href=\"https:\/\/cr.inf.br\/blog\/lucro-real-o-que-e\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/09\/lucro-real-gestao-crsistemaseweb-linkocomercial.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"lucro real gestao crsistemaseweb linko comercial\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/09\/lucro-real-gestao-crsistemaseweb-linkocomercial.jpg 800w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/09\/lucro-real-gestao-crsistemaseweb-linkocomercial-300x200.jpg 300w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/09\/lucro-real-gestao-crsistemaseweb-linkocomercial-768x513.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/> <span>Lucro Real: o que \u00e9<\/span><\/a><br \/>\n<a class=\"link-interno-peq\" href=\"https:\/\/cr.inf.br\/blog\/comprar-bem-4-informacoes-imprescindiveis-para-fazer-a-melhor-negociacao\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/08\/comprar-bem-gestao-crsistemaseweb-linkcomercial.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"comprar bem gestao compras crsistemaseweb linkocomercial\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/08\/comprar-bem-gestao-crsistemaseweb-linkcomercial.jpg 800w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/08\/comprar-bem-gestao-crsistemaseweb-linkcomercial-300x200.jpg 300w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/08\/comprar-bem-gestao-crsistemaseweb-linkcomercial-768x513.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/> <span>Comprar bem: 4 informa\u00e7\u00f5es imprescind\u00edveis para fazer a melhor negocia\u00e7\u00e3o<\/span><\/a><br \/>\n<a class=\"link-interno-peq\" href=\"https:\/\/cr.inf.br\/blog\/fluxo-de-caixa\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"703\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/fluxo-de-caixa-gestao-receitas-despesas-linko-comercial.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"fluxo de caixa receitas despesas ativo passivo gestao\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/fluxo-de-caixa-gestao-receitas-despesas-linko-comercial.jpg 1000w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/fluxo-de-caixa-gestao-receitas-despesas-linko-comercial-300x211.jpg 300w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/01\/fluxo-de-caixa-gestao-receitas-despesas-linko-comercial-768x540.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/> <span>Fluxo de caixa<\/span><\/a><br \/>\n<a class=\"link-interno-peq\" href=\"https:\/\/cr.inf.br\/blog\/icms-imposto-sobre-circulacao-de-mercadorias\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"351\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2019\/11\/icms-faturamento-sistema-gestao-linko-comercial.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"icms imposto faturamento sistema de gestao linko comercial\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2019\/11\/icms-faturamento-sistema-gestao-linko-comercial.jpg 624w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2019\/11\/icms-faturamento-sistema-gestao-linko-comercial-300x169.jpg 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/> <span>ICMS \u2013 Imposto sobre circula\u00e7\u00e3o de mercadorias<\/span><\/a><br \/>\n<a class=\"link-interno-peq\" href=\"https:\/\/cr.inf.br\/blog\/peps-ueps-e-custo-medio-ponderado-os-diferentes-tipos-de-calculo-do-custo\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"535\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/07\/peps-ueps-customedioponderado-crsistemaseweb.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"peps ueps custo medio ponderado cr sistemas e web\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/07\/peps-ueps-customedioponderado-crsistemaseweb.jpg 801w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/07\/peps-ueps-customedioponderado-crsistemaseweb-300x200.jpg 300w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/07\/peps-ueps-customedioponderado-crsistemaseweb-768x513.jpg 768w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/> <span>PEPS, UEPS e Custo M\u00e9dio Ponderado: os diferentes tipos de c\u00e1lculo do custo<\/span><\/a><br \/>\n<a class=\"link-interno-peq\" href=\"https:\/\/cr.inf.br\/blog\/curva-abc-como-agilizar-a-entrega-de-um-produto\/\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"90\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2017\/05\/IMG_014_007-120x90.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"agilizar entrega produto\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2017\/05\/IMG_014_007-120x90.jpg 120w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2017\/05\/IMG_014_007-300x225.jpg 300w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2017\/05\/IMG_014_007-768x576.jpg 768w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2017\/05\/IMG_014_007-1024x768.jpg 1024w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2017\/05\/IMG_014_007.jpg 1600w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/><span>Curva ABC: Como agilizar a entrega de um produto<\/span><\/a><br \/>\n<a class=\"link-interno-peq\" href=\"https:\/\/cr.inf.br\/blog\/preco-de-custo\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"534\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/02\/pre\u00e7o-de-custo-financeiro-gestao-crsistemaseweb-linko-comercial.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"pre\u00e7o de custo financeiro gestao linko comercial cr sistemas e web\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/02\/pre\u00e7o-de-custo-financeiro-gestao-crsistemaseweb-linko-comercial.jpg 700w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/02\/pre\u00e7o-de-custo-financeiro-gestao-crsistemaseweb-linko-comercial-300x229.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/> <span>Pre\u00e7o de custo: como calcular<\/span><\/a><br \/>\n<a class=\"link-interno-peq\" href=\"https:\/\/cr.inf.br\/blog\/preco-de-venda-como-calcular\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1210\" height=\"750\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/02\/preco-de-venda-linko-comercial-cr-sistemas-e-web.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"pre\u00e7o de venda linko comercial cr sistemas e web\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/02\/preco-de-venda-linko-comercial-cr-sistemas-e-web.jpg 1210w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/02\/preco-de-venda-linko-comercial-cr-sistemas-e-web-300x186.jpg 300w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/02\/preco-de-venda-linko-comercial-cr-sistemas-e-web-768x476.jpg 768w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2020\/02\/preco-de-venda-linko-comercial-cr-sistemas-e-web-1024x635.jpg 1024w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/> <span>Pre\u00e7o de venda: como calcular<\/span><\/a><br \/>\n<a class=\"link-interno-peq\" href=\"https:\/\/cr.inf.br\/blog\/5-dicas-antes-de-implantar-o-cupom-fiscal-eletronico\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"391\" src=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2019\/05\/cupom-fiscal.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"cfop Classifica\u00e7\u00e3o fiscal como implantar cupom fiscal eletr\u00f4nico cupom fiscal eletr\u00f4nico dicas exig\u00eancia fiscal faturamento impostos itens vendidos NCM nota fiscal eletr\u00f4nica Tributos vendas vendendo bem cupom fiscal eletronico linko software gestao nfc-e ecf\" srcset=\"https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2019\/05\/cupom-fiscal.jpg 520w, https:\/\/cr.inf.br\/blog\/wp-content\/uploads\/2019\/05\/cupom-fiscal-300x226.jpg 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/> <span>5 dicas ANTES de implantar o cupom fiscal eletr\u00f4nico<\/span><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aprenda a calcular o markup de seus produtos na pr\u00e1tica, a import\u00e2ncia dele e como funciona o c\u00e1lculo do markup divisor e do multiplicador.<\/p>\n","protected":false},"author":8,"featured_media":3037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[280],"tags":[36,365,78,41],"class_list":["post-3027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia","tag-custos","tag-estrategia","tag-financeiro","tag-lucro"],"_links":{"self":[{"href":"https:\/\/cr.inf.br\/blog\/wp-json\/wp\/v2\/posts\/3027"}],"collection":[{"href":"https:\/\/cr.inf.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cr.inf.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cr.inf.br\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/cr.inf.br\/blog\/wp-json\/wp\/v2\/comments?post=3027"}],"version-history":[{"count":42,"href":"https:\/\/cr.inf.br\/blog\/wp-json\/wp\/v2\/posts\/3027\/revisions"}],"predecessor-version":[{"id":6685,"href":"https:\/\/cr.inf.br\/blog\/wp-json\/wp\/v2\/posts\/3027\/revisions\/6685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cr.inf.br\/blog\/wp-json\/wp\/v2\/media\/3037"}],"wp:attachment":[{"href":"https:\/\/cr.inf.br\/blog\/wp-json\/wp\/v2\/media?parent=3027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cr.inf.br\/blog\/wp-json\/wp\/v2\/categories?post=3027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cr.inf.br\/blog\/wp-json\/wp\/v2\/tags?post=3027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}